Canbet Corners The Football Live Betting Market

London, United Kingdom (PRWEB) November 29, 2007 -- Publicly listed and world-leading gaming and wagering company, Canbet has left the competition in its wake with the introduction of its revolutionary new football product. Launched this month, punters now have access to Live 'In-Run' Football Betting (http://www.canbet.com/sport/soccer-football-betting.aspx) on over 500 global games each week, as well as the most comprehensive selection of Asian Handicap markets in the world.

"Football is the dominant betting medium in Europe and Asia, with the world's biggest bookmakers focusing primarily on European competition. Canbet's superior Live Betting and Asian Handicap services enable us to strategically extend our footprint in these highly lucrative markets, while providing our clients with even more betting variety and value," says Mark Read, Canbet Managing Director.

Canbet's Live 'In-Run' Betting coverage extends across every niche of professional football competition, from all major leagues in Europe and the Americas to minor leagues in Japan and Mexico. The service is all encompassing, including a wide range of bet types.

The company's investment in Asian Handicap betting (http://www.canbet.com/whatsnew/Asian_handicap_explained.aspx) gives it an edge over the competition, as an ever increasing number of people are becoming aware of the benefits and winning possibilities it provides. Canbet's Live Asian Handicap markets are now the most extensive in the world and are offered at the lowest of bookmaking margins, which equates to the best possible odds for punters.

"By eliminating the possibility of a draw, Asian Handicap odds increase a bettor's chance to win by 50% over conventional odds. This significant advantage is contributing to the bet type's rapid growth in popularity beyond Asia. Canbet is positioned at the forefront of this trend with an attractive and high-calibre product," explains Read.

The expansion of its football service forms part of an extensive product upgrade, which includes the addition of Microgaming Casino and Poker to the company's range of cutting-edge betting solutions.

"Through an ongoing commitment to innovation, competitive prices and the creation of a definitive betting resource, Canbet is leading a revolution in the industry. The focus is to provide our clients with the most dynamic and rewarding wagering experience in the business," concludes Read.

About Canbet

Established in 1995, Canbet is a global world-class operation. The organisation offers the best odds with the largest limits on the net, including a full product suite of Sports, Horse Racing, Casino, Live Dealer, Poker and Games. Its comprehensive Live Betting and Asian Handicap football betting markets (over 500 matches each week) form part of a broad range of innovative services, including the United Kingdom's first Horse and Greyhound racing rebate.

Powered by Microgaming, the Canbet gaming suite includes Poker, Casino and Live Dealer games giving players access to millions in progressive jackpots, over $1 million a week in tournament guarantees and to the latest in live gaming entertainment.

Canbet is a publicly listed company, licensed in the UK, Australia and other jurisdictions ensuring complete player security, and fast payouts.

For more information about Canbet contact:

Julia Van Heerden, Canbet PR

Tel: +61 (0) 3 9948 9964

Mobile + 61 (0) 448 381 192

www.canbet.com

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